Meaningful Research & Evaluation

A key part of what we do begins
with the word "therefore."

We at Rochester Research Group don’t feel we would be doing enough to merely report that 63% of your respondents, for instance, said “yes” and 37% “no” to a given question. A key part of what we do begins with the word “therefore."

Therefore, the strongest tested concept, in terms of overall consumer appeal, coupled with the lowest downside risk, appears to be...

Therefore, users perceive the most important and unique benefits of this product, or impacts of this program, to be...

Therefore, we see consumer dissatisfaction with this organization’s services centering on the following three critical issues...

Therefore, our findings suggest that the following changes be seriously considered...

Therefore, in response to the above competitive activities, it is recommended that...

It is at this “therefore” point in the analysis that your findings become meaningful, and the strategic and tactical implications of those findings become actionable.